Client: Brit Alliance
Project Title: “BAD-3”

Objective:
The project aimed to create a powerful, immersive sound experience that enhanced the futuristic and sophisticated nature of Brit Alliance’s robot security dog. The sound design was focused on reflecting the precision, intelligence, and adaptability of the product, while conveying its reliability and cutting-edge technology. The goal was to showcase the robot dog’s role as a trusted guardian, ensuring security with modern innovation.

Sound Design Approach:
Sound design was the core of this project, playing a pivotal role in bringing the robot dog to life. The movement of the robot was emphasized with mechanical whirs, servo clicks, and smooth, subtle mechanical sounds that conveyed its advanced engineering. These sounds were carefully layered to reflect the robot’s agility and responsiveness, from soft, deliberate steps to sharp, precise movements.

Environmental sounds were essential to establishing the setting and enhancing the robot dog’s actions. In outdoor and urban settings, the soundscape included the soft hum of machinery, faint city background noise, and atmospheric elements like fire and water providing a sense of realism. In more controlled environments, such as warehouses, the sound was clean and minimal, highlighting the robot dog’s focused attention and its role as a silent, vigilant protector.

For moments where the robot dog detects threats, we used sharp, rising sound effects to increase tension, followed by immediate action cues like quick mechanical shifts and alert beeps. These effects mirrored the robot’s intelligence, signaling its heightened state of awareness and readiness to protect.

Music and Voiceover Integration:
The music selected for the commercial was futuristic and intense, supporting the high-tech, bold nature of the robot security dog. The track was designed to rise and fall with the action, underscoring moments of suspense and resolution. 

Logo Animation Sound Design:
The commercial concluded with the Brit Alliance logo animation, which featured a deep, resonant audio cue, reinforcing the strength and trustworthiness of the brand. The sound of a ‘mores code’ was designed to leave a strong, lasting impression, symbolizing the cutting-edge security technology offered by Brit Alliance.

Tone and Style:
The overall tone of the sound design was sleek, futuristic, and authoritative, reflecting the robot dog’s advanced capabilities and Brit Alliance’s commitment to innovation. The sound was designed to evoke confidence and security, while maintaining a sense of sophistication and technological excellence.

Technical Delivery:

• Field recording using condenser and radio mics to capture foley sound.
• Adhered to broadcast loudness standards for TV and digital platforms.

Timeline:

• First sound pass: 10/10/2024
• Final mix and approval: 01/11/2024